
More Than a New Look
A color that finally felt like her.
Chantel Justene · Upland, CA
“I built Vegan & Boujee for women who want to feel boujee and still sleep well at night.”
Chantel's Philosophy
You should never have to choose between looking incredible and living your values.
“Where vanity and love for all beings co-exist.”— Chantel Justene

The Work

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What It Feels Like
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“I came in for my hair and left feeling like myself again.”
“I haven't felt this confident in years.”
“Chantel has a way of making you feel seen.”
“This wasn't just an appointment. It felt like a reset.”
“For the first time in a long time, I looked in the mirror and loved what I saw.”
“Boujee without the guilt. I didn't know that was possible.”

@veganandboujee· Founder & Stylist
From Chantel
Hey love — I'm Chantel. I started Vegan & Boujee because I was tired of the beauty industry telling women they had to pick a side: glamorous or conscious, soft or powerful, boujee or kind-hearted.
“I don't want you to just love your hair — I want you to walk out feeling like the most confident version of yourself.”— Chantel Justene
“Come as you are. Leave as the woman you've been talking yourself into becoming.”